Duplicate content- some solutions

Duplicate content

This is every web masters nightmare for a number of reasons. We are told that google abhors duplicate content and punishes for its existence. Often there are more than one home page.

An example would be

Example.com and www .example. com

If they have the same content that is bad news for the site because the back links will direct to both urls and link juice will be lost. The best way is to kill one of the pages, sometimes this is impossible so there might be another way.

A rel=canonical direct will tell google what your preferred page is when you put this in the header from the page you want the search engines will be less confused. Google will not blindly follow the rel=canonical command but wihtng reason it will be a simple method to improve your ranking on the Serps.