My last few articles have dealt with typical questions posed by SEO companies for part time and full time positions. Here are a few more.
5. Why might you want to use nofollow on an internal link?
I would want to use nofollow to navigate inside a website with links that will compromise my SEO efforts. For example if I want to attract people to the home page of NJ.com with the keywords “ headline news “ I will work very hard with varied tools to point people and convince the search engines that “ headline news “ should point to my site. I will want the least competition for my efforts. For that reason if the word “ home “ points to my home page I would prefer that link be hidden or nofollow.
BTW According to Google advice the usage of nofollow is counterproductive but it may be used to link a bad site .
6. Do you recommend using XML sitemaps? Why? What different types of Google XML sitemaps you have used in the past?
As I mentioned earlier I highly recommend sitemaps both internal and external. These sitemaps help the bots cache the pages and see the links in one spot. Google really likes that a lot and caches much quicker sites that have sitemaps.
I have used XML sitemaps for the Robots and text or HTML sitemaps for users of the site.
There are other types of XML sitemaps like than can be created separately or together. News sitemaps should be separate and are very important for inclusion in Google news.
7. Under what circumstances would you look to exclude pages from search engines using robots.txt vs. meta robots tag?
There are always pages that do not need to be indexed by the search engines for those pages use the robots.txt if for some reason that file cannot be added to your site then the meta robots tag is the next best thing. It is important to note that the meta robots tag is not always reliable.
8. If the company whose site you've been working for has decided to move all of its content to a new domain, what steps would you take?
I would use a tool provided by Google called the “change of address”. Google will update index to reflect the new URL. This is the safest and best way to do this.
9. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
If done correctly social media should complement SEO efforts. If SEO efforts are meant to bring customers to a site to increase revenue for a client then Social media efforts should be doing the same. Often a social media campaign can bring in results quicker than SEO efforts with a BUZZ that will deliver a message or content to a site to thousands or more people very quickly. If things are done properly then branding of the product or service or website will begin to happen. Obviously every campaign will be different and only experience will let someone use both these tools in the optimum fashion for a client.
How do you integrate SEO and Social Media efforts in your new rule?
As I just said this is varied for each client. A rule of thumb would be to find through Social media channels the group or groups that are interested in the product or service. They need to be accessed through all channels possible. Finding these targeted individuals is no easy task and necessitates hard work and correct analysis. Again experience is crucial in doing this properly.
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