New Linkedin Feature

Linkedin subgroups


Those who use linkedin may also use the very valuable tool of groups on the site. Creating your own group or even joining a preexisting group gives enormous marketing power to the users of the group. You can belong to up 50 groups at a time with the ability to start discussions and get the word out to focused groups. It is a very powerful tool for those that know how to use it properly. The problem with this tool of linkedin is its popularity. This means that a very good group will have hundreds if not thousands of members making more focused discussions difficult. Linkedin has addressed this problem with creating a subgroup option that will focus discussions much better. Let me try to make this more clear by using an example. I have a SMO professionals group that has 80 members but I would like to start a subgroup that focuses just on news on internet developments. I can choose ( or they can choose depending on your setting) which members of my group would most benefit from my subgroup. This will focus marketing needs to members who will need them the most. Only the manager of the group can start a subgroup making his power over the group stronger than ever. Many up till now saw not a great difference between the manager and members (there are major differences) but this feature will encourage new groups to be formed to utilize the subgroup feature.
It’s a feature that will help the Groups section in linkedin provide much better marketing capabilities to its users.