WebSearch Maven blog will discuss the latest developments in the internet marketings realm.
Monday, May 11, 2009
Googles challenge from Twitter
In what is becoming the only real challenge to Google Search, the Twitter phenomena.
No one has been able to challenge the Google giant, it just hasn’t worked. The truth is that live search of MSN or even yahoo does not lag behind Google search. Why then is Google still #1 with no real competition in sight ( no pun intended ). Its all very simple my Dear Watson Google has branded itself as the supreme search product and no product equal or even better will change that. The only thing that can really challenge Google is a completely different concept that really make search look different. This difference should not be need to explained is should be self explanatory. Many just don’t understand how twitter is changing search. That is because its all being done one tweet at a time. Very slowly one Tweet at a time.
So then what is this new angle that twitter offers?
Up till now a Google search would lead you to a website. That’s it. An entire massive business has revolved on getting sites high in SERPS (search engine result page). Today in the internet world if you are #1 on Google for high volume keywords you are a king and maybe very rich. That is the model in very basic terms.
Twitter changes that model in a very basic way. Twitter can connect product and vender in real time something that Google can’t do. Let me explain.
If someone searches in twitter for a product and at the same time someone seeing that product is tweeting then the searcher can contact the vender of that product instantaneously. It can work in the opposite direction as the vender can at any given moment contact potential buyers thru searching results on twitter. Some may have to read these lines a few times to get it but after it is understood it will come down like a ton of bricks. In simple words Google offers website results whereas Twitter offers immediate connection between vender and client and vice-versa.
This is a fundamental change in the way Search results lead to sales. It simple cuts to the chase.
Google would do well to buy Twitter. Twitter at this point may not want to be bought.